bet365 unveiled as exclusive betting partner of BOXXER & Sky Sports

BOXXER is delighted to announce a new partnership with bet365, which will become the Official Betting Partner of BOXXER and Sky Sports Boxing.

Since the company’s inception in 2000 by Denise Coates CBE, bet365 has become a global operation offering an unrivalled online betting experience to more than 63 million customers in 20 languages.

bet365 is renowned for their innovation of award-winning and industry-leading betting products, having pioneered In-Play betting as it continues to break new ground in software innovation. This includes live streaming of 600,000 events per year on its digital platforms, complemented by offerings in Casino, Poker, Games, and Bingo.

As part of the partnership, bet365 will become BOXXER’s official odds partner and be integrated across BOXXER’s social and digital content. bet365’s odds will be promoted on BOXXER’s platforms in the build-up to each fight night, with in-play optimisations exclusive to BOXXER. Live streams of BOXXER’s shows will also be available on bet365’s platforms in select international territories, to further enhance the customer experience globally.

bet365 branding will feature across the ring and arena on BOXXER’s events, starting with BOXXER’s first show on Sky Sports at Wembley Arena on October 2nd, headlined by Chris Eubank Jr.

bet365 and BOXXER will also create collaborative digital content to deepen fans’ understanding of the events and fighters.

Commenting on the partnership, BOXXER’s founder and CEO Ben Shalom said: “We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world. We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.”

A spokesperson for bet365 said: “We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry. We place significant importance on working closely with all of our partners and look forward to forming a positive relationship with Boxxer.”

To see the latest odds and find out more, visit www.bet365.com

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